Media & Entertainment

Transforming digital advertising with
technology & data science

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Unleash Innovation Across the Value Stream

  • Digital Marketing
  • Print and Publishing

The media and entertainment industry is undergoing a dramatic transformation and is facing numerous challenges. The transformation from the print media and marketing to digital channels and the increasing adoption of mobile platforms and proactive consumer behavior have made it challenging for advertising agencies to maintain brand consistencies on multiple digital assets. Agencies are now required to streamline their operations and business processes in order to meet clients’ demand for better business insights.

We offer a range of services to advertising agencies like you designed to suit your unique business needs.

How can we help?

  • Implement predictive behavior models to have a single view of Customer Consolidation between the various points of contact
  • Provide a consistent multi-screen user experience through personalized recommendation engines
  • Optimize your ad sales through by implementing a real-time ad inventory management system
  • Direct marketing services including Lead Management, Online Coupon Management, Search Engine Marketing, Viral Search Marketing services, and fulfillment
  • Generate relevant business insights using our Reporting and Analytics services including Campaign Performance Analytics, Web Analytics, and Social Media Analytics

The face of the print and publishing sector is highly influenced by the emerging digital marketing technologies. The proliferation of devices, the need for multiple format compatibility, rising competition from self-publication platforms and e-distribution, contextualized content and subscription-based services are the key challenges of the industry that need to be addressed.

With its extensive expertise in the Print and Publishing world, offers you insights that you require to succeed in today’s dynamic landscape. We help the leading newspapers, magazines, books, and journal publishers in reinventing their subscription models, effectively leveraging user demographics and behavior and delivering more targeted e-publications.

How can we help?

  • Customer Data Management through advanced customer analytics and predictive behavior models
  • Design and implementation of real-time content delivery engines
  • Infrastructure management, cloud enablement, migration and support services for efficient supply chain integration
  • Enhance user experience through real-time content updates, notifications and semantic content network
  • Improve retention rates and enable cross and up-sell opportunities through a combination of subscription and customer relationship management
  • Design and implementation of customized mobile apps as the engine for new revenue opportunities
  • Leverage the use of advanced data analytics to manage the information on growing social media channels
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